Branding & Identity

Give your business a consistent visual identity.

We help small businesses and startups define the visual elements that connect their website and other brand materials.

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Designed around your business

Make your materials feel like one business

Common signs / sources of friction

Your logo, colours, typography, and layouts should work together. We help you establish a visual direction that reflects your business and can be used consistently across the applications included in your project.

Your website and marketing materials look disconnected.

You are launching without a clear visual direction.

Existing assets no longer suit your business.

Your team needs guidance for using the brand consistently.

Deliverables /Agreed in your proposal

What we can scope

Prioritize the work your business needs. Deliverables and exclusions are confirmed before starting.

Brand discussion.

Clarify your audience, offer, personality, and intended applications.

Logo direction.

Explore or refine a logo approach within the agreed scope.

Colour and type.

Define a palette and typography hierarchy suited to your materials.

Visual styling.

Establish relevant layout and image direction.

Usage guidance.

Document the agreed rules and asset applications.

Asset handover.

Supply the file formats and guidance listed in the proposal.

Naming, extensive messaging strategy, packaging, print production, and trademark work are not automatically included. Tell us which applications matter so they can be assessed.

A shared working plan

Our branding process

Each stage builds on the decisions confirmed before it.

01

Understand the brand

Discuss your business, customers, current assets, and how you want to present yourself.

02

Agree the direction

Define the visual references, applications, deliverables, and exploration rounds for the project.

03

Develop the identity

Create the agreed logo and visual elements, considering their use in relevant layouts rather than viewing them in isolation.

04

Review and refine

Gather feedback and develop the selected direction within the agreed revision rounds.

05

Prepare the handover

Organise the final agreed files and guidance so your team knows what to use and where.

Prepare together

Before we start

Project inputs / secure handover

Share the information, brand assets, access requirements, and existing materials relevant to the agreed work. We’ll confirm what is needed, who provides each item, and how files or account access should be handed over.

Your questions / answered

Branding FAQs

Understand the scope before deciding on your next step.

 

Tell us about your project

Let’s talk about your next step.

Share your project details. We’ll review your needs and follow up with questions or a proposed scope and quote.